As global agricultural modernization accelerates, Gengze has emerged as a standout in the sprinkler manufacturing industry. With 20 years of dedicated development, it has become a key link connecting irrigation needs worldwide with high-efficiency solutions. From the vast arid lands of Africa to large-scale farms in the Americas, from delicate orchards in Europe to cold-climate farmlands in Kazakhstan and Russia, Gengze sprinklers are everywhere. Backed by excellent technology and reliable quality, they inject strong momentum into global agricultural development.
In expanding its international presence, Gengze understands that simply exporting equipment is not enough for long-term success. The key to winning customers’ trust lies in building a comprehensive localized service system. Today, Gengze’s products have successfully entered many countries and regions, including Africa, the Americas, Europe, Kazakhstan, and Russia, securing a significant position in the global agricultural irrigation market.
Its localized operation models in Kazakhstan and Australia are particularly exemplary. When Gengze first entered the Kazakhstani market, it quickly noticed that local farmers cared not only about equipment performance but also about the timeliness and convenience of after-sales repairs. In response, Gengze forged a deep strategic partnership with a leading local agricultural equipment company, appointing it as the exclusive distributor. This distributor takes full charge of equipment sales, installation, and commissioning. It also invested in building a large spare parts warehouse to ensure quick replacements when equipment malfunctions occur. Additionally, the distributor trains local technicians to form a professional after-sales team, which resolves customer issues promptly—completely eliminating farmers’ worries. For local staple crops like wheat and sunflowers, the distributor regularly organizes professional training sessions and creates detailed operation manuals in Russian. It even offers hands-on guidance to help farmers adjust irrigation parameters accurately based on different crop growth stages, supporting efficient farming. Thanks to these localized efforts, Gengze’s market share in Kazakhstan has grown rapidly, earning wide recognition and praise from local farmers.
Australia, a major agricultural country, is home to numerous large-scale farms with strong demands for efficient and smart irrigation management. To meet this need, Gengze has developed a customized “Large-Scale Lateral Move Sprinkler + IoT Management System” package for Australia’s extensive cotton and wheat farms. Farm owners can use a mobile app to remotely monitor irrigation progress and check equipment status anytime, anywhere—achieving smart, precise irrigation management. The local distributor further enhances value by offering “equipment rental + long-term maintenance” one-stop services, which greatly reduce farmers’ upfront investment costs and operational difficulties. To date, this solution has served dozens of Australian farms covering over 1,000 mu (about 165 acres) each. It has significantly improved irrigation efficiency and cut labor costs, winning high praise from farm owners.
Looking to the future, Gengze plans to set up more regional distributors in agriculture-rich areas with great potential, such as South Africa (Africa) and Brazil (the Americas). This will shorten service distances, ensuring that customers around the world can access high-quality, efficient localized services in the shortest possible time.
Gengze is a high-tech enterprise specializing in the research and development, production and sales of irrigation machines. Over 20 years, it has stayed true to its mission: providing efficient water-saving irrigation solutions for global agriculture. Its product range includes center pivot sprinklers, lateral move sprinklers, and more. All products have obtained multiple international certifications, such as ISO 9001 quality management system certification, EU CE certification, and African SONCAP certification. Currently, Gengze has established sales and service networks in 28 countries worldwide, serving over 100,000 users in total. It has built an excellent brand reputation in the international agricultural irrigation industry.
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